Xiaohongshu Major Policy Changes-Big Impact

Summary of Policy Impact:

Notice on Strengthening the Management of “Self-Media”: The policy will strengthen the responsibility of information content management on self-media platforms, regulate account operation behavior, restrict the dissemination of false information, and promote the development of a healthy online public opinion ecosystem.

Crackdown on Malicious Traffic Diversion on Xiaohongshu (Little Red Book): The policy will rigorously combat malicious traffic diversion, limit the high-frequency posting of diversion content, and impose the most severe penalty of account suspension for actions that negatively impact the user experience on the platform.

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https://www.octoplusmedia.com/xiaohongshu-major-policy.../

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