Xiaohongshu 2023 Latest Account Verification Rules
The Verified Account or Professional Account (blue tick) on Xiaohongshu (Little Red Book) is designed to serve individual business owners and enterprises with commercial activity needs within the platform. It is a specialized identity account obtained through qualification application on top of a regular account. Therefore, Xiaohongshu do not support the certification of accounts that have been previously banned by the community or belong to prohibited industries. Additionally, changing the entity type during the verification process is not allowed.
If an applicant still submits an application despite having the aforementioned issues or attempts to apply with false qualifications or an identity that does not align with their business scope, any failure in the verification process resulting from the merchant’s own reasons will not result in a refund of the verification service fee.
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